> ## Documentation Index
> Fetch the complete documentation index at: https://mintlify.com/anthropics/skills/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Guidelines

> Apply Anthropic's official brand colors and typography to artifacts for consistent visual identity

# Brand Guidelines Skill

The Brand Guidelines skill applies Anthropic's official brand colors and typography to any artifact that benefits from Anthropic's look-and-feel. Use this skill when creating presentations, documents, or visual content that should align with company design standards.

## When to Use

Trigger this skill when you need:

* Brand colors or style guidelines
* Visual formatting for company materials
* Consistent corporate design standards
* Professional presentation styling
* Anthropic's visual identity applied to content

**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

## Brand Colors

<Accordion title="Main Colors">
  The primary color palette for text and backgrounds:

  * **Dark**: `#141413` - Primary text and dark backgrounds
  * **Light**: `#faf9f5` - Light backgrounds and text on dark
  * **Mid Gray**: `#b0aea5` - Secondary elements
  * **Light Gray**: `#e8e6dc` - Subtle backgrounds
</Accordion>

<Accordion title="Accent Colors">
  Use these colors to add visual interest and emphasis:

  * **Orange**: `#d97757` - Primary accent
  * **Blue**: `#6a9bcc` - Secondary accent
  * **Green**: `#788c5d` - Tertiary accent
</Accordion>

## Typography

The brand uses a two-font system for hierarchy and readability:

* **Headings**: Poppins (with Arial fallback)
* **Body Text**: Lora (with Georgia fallback)

<Note>
  Fonts should be pre-installed in your environment for best results. The skill automatically falls back to system fonts if custom fonts are unavailable.
</Note>

## Features

### Smart Font Application

The skill intelligently applies fonts based on text size and context:

* Applies Poppins font to headings (24pt and larger)
* Applies Lora font to body text
* Automatically falls back to Arial/Georgia if custom fonts unavailable
* Preserves readability across all systems

### Text Styling

<Accordion title="Automatic Text Hierarchy">
  The skill maintains proper text hierarchy:

  * **Headings (24pt+)**: Poppins font with appropriate weight
  * **Body text**: Lora font for readability
  * **Smart color selection**: Based on background for optimal contrast
  * **Preserves formatting**: Maintains text structure and emphasis
</Accordion>

### Shape and Accent Colors

Non-text elements receive special treatment:

* Non-text shapes use accent colors (orange, blue, green)
* Cycles through accent colors for visual variety
* Maintains visual interest while staying on-brand
* Ensures consistent corporate identity

## Technical Details

### Font Management

The skill handles fonts intelligently:

* Uses system-installed Poppins and Lora fonts when available
* Provides automatic fallback to Arial (headings) and Georgia (body)
* No font installation required - works with existing system fonts
* For best results, pre-install Poppins and Lora fonts in your environment

<Tip>
  If you frequently create branded content, install the Poppins and Lora fonts on your system for the most authentic brand representation.
</Tip>

### Color Application

Colors are applied with precision:

* Uses RGB color values for exact brand matching
* Applied via python-pptx's RGBColor class
* Maintains color fidelity across different systems
* Ensures consistent appearance in all contexts

## Usage Examples

### Creating a Branded Presentation

When creating PowerPoint presentations, the skill automatically:

1. Applies Poppins to all slide titles
2. Uses Lora for body text and content
3. Colors shapes with brand accent colors
4. Maintains dark/light color contrast

### Applying to Documents

For document styling:

1. Headings receive Poppins font treatment
2. Body content uses Lora for readability
3. Visual elements use the accent color palette
4. Background colors follow brand guidelines

<Note>
  The skill preserves your content while applying brand styling. Your text, structure, and formatting remain intact - only fonts and colors are updated.
</Note>

## Best Practices

1. **Use accent colors strategically**: The orange, blue, and green accents work best for emphasis and visual hierarchy
2. **Maintain contrast**: Ensure text remains readable by using dark text on light backgrounds and vice versa
3. **Keep fonts consistent**: Don't mix additional fonts with the brand fonts
4. **Test readability**: Verify that branded content is readable on different screens and in different contexts

## Related Skills

* **PPTX**: Create PowerPoint presentations that can be styled with brand guidelines
* **Canvas Design**: Design visual content that can incorporate brand colors and fonts